The Brand Room
Welcome
Wrong Password!
COME ON IN

Video & Motion

Animation is a powerful communication tool. It can bring our products to life and help us tell meaningful stories.
At Eva, we use subtle yet effective motion style outlined in more detail below.

Type Animation

Type animation helps us communicate to our customers in a way that’s eye-catching and
engaging. Be careful not to over complicate this — subtle and simple is key. See below for
examples of type animation commonly used at Eva.

Overshot (Text Delay)

Use text delay for main messaging in any video content. Text delay could be by character, word or line.

Easy In-out

Mainly used for sub copy, can be also combined with text delay above.

Hand-drawn Text

Hand-drawn text adds charm and character to a video. This can be used for sub text, people’s name, or even
as a highlighter. It is often used with path animation.

Image Transition

Commonly used to showcase our products quickly (e.g., a 10 second ad). Avoid complicated or
over-the-top image transitions — it always comes back to being subtle and simple.
The two transitions we use the most are slide and dynamic.

Slide Transition

Mainly used for social media content, when you need to showcase multiple images.

Dynamic Transition

Mainly used for YouTube ads, in between frames.

Animated Icons

Our hand-drawn icons are mostly used for showing product USPs, but can be used in infographics
or anywhere they may help the customer understand a process or feature.

Animate In

Our hand-drawn icons are mostly used for showing product USPs, but can be used in infographics
or anywhere they may help the customer understand a process or feature.

Loop Animation

Often used for website product pages and EDMs. Think of these as static icons with a twist.

End Frame

We end every video with our motto ‘Pretty Simple Living’ — no matter what!
Always use Eva Green for the end frame, but sometimes you can use a transparent end frame if
the video is extremely short.

DOWNLOAD ENDFRAME

UP NEXT

Packaging