Being a digital brand, packaging is the first interaction our customers have with the physical product.
It’s important that the packaging reflects the Eva brand and is designed with the customer’s unboxing in mind.
We use three main box styles and various additional protectors to ensure our
products arrive to the customer in good shape. Use the guide below if you get stuck.
Standard boxes are best suited to larger objects. We tend to use these boxes for soft or upholstered items, as they don’t offer as much protection as other box styles. This is the least expensive box style option.
Aircraft boxes are generally used for smaller items such as cushion covers or accessories. They require a mould to be made to cut them so can be more expensive than standard boxes.
One Piece Fold Box
One piece fold boxes are best suited to flatter items. They offer more protection for timber products as they have cells to keep the contents of the box in place.
Additional protection can be added to a box to help protect surfaces, edges or prevent
moisture or mould. This is important as the product may spend long amounts of time in an
uncontrolled climate during transport.
Cardboard Corner Block
On packaging, we use white for branding elements such as the logo, ‘e’ shape and sub text. Use black for heading text and symbols.
Alternative branding and sub text colours can be used when differentiating batches or product sizing.
Applying Colours to Packaging
CMYK 0 0 0 0
CMYK 79 12 49 23
CMYK 96 46 13 37
CMYK 0 3 64 100
Main Heading Text and Symbols
CMYK 0 0 0 1
Typography & Sizing
We use two fonts on packaging. It’s important to keep this consistent across all packaging. The
text must always be clear as it plays an important role in ensuring the correct boxes are picked
and sent to our customers.
National 2 Narrow
Founders Grotesk Text
The layout will change depending on the box style and size. Below are some examples of layouts for
different styles. Be sure to use correct branding, text and symbols when designing the packaging.
Either the Eva ‘e’ or Eva shapes can be used as the main graphic on the front of the box.
Copy on our packaging is used to communicate the product, size, add charm and point our customers in the direction of our
social media and website.
All Day Sofa
2 Seater - cushions
Generous in size and
big on comfort.
For more - visit
Symbols are used to help communicate directions to our freight companies and customers.
Stickers and Labels
Sticker and label locations help our supplier and freight companies to place the barcode and shipping labels in the correct locations.
Inside the box
Each product comes with a brand booklet welcoming our customers to the Eva family.
On the back of the booklet there is a QR code which takes them to the Product Assembly Page where
they can download assembly instructions and videos.
The mattress also comes with a handy cutter tool to help open the vacuum sealed packaging.