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Colour

Primary Colours

Our primary brand colours should be the ones most associated with the Eva brand.
When designing top of funnel or brand awareness content, always try the primary colours first.
Special care should be taken to ensure these colours are represented accurately.

Primary Green
Primary Ivory

Secondary Colours

Our secondary colours complement our primary colours and can be used alongside them.
During sales periods they can also be used as primary colours to differentiate from evergreen periods.

Secondary Green
Cream
Light Blue
Navy Blue

Highlight Colours

These colours, especially the orange, should be used sparingly.
Use cases include highlights, active states, accent points, or drawing attention to a specific word or action.
Highlight colours should never be the dominating colour of a design.

Yellow
Orange

Basic Colours

These colours can be used alongside the brand colours when required
such as for backgrounds, body text, and packaging.

Black
White

Ratio of Use

If you’re ever unsure, refer to the below ratios.

PRIMARY COLOURS
60%
SECONDARY COLOURS
30%
HIGHLIGHTS
10%

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Typography